Brand Worlds & Character IP
Brand-owned characters and story worlds designed to become recurring entertainment properties.
Entertainment IP for brands
Great brands build
worlds customers return to.
Recurring characters · Story worlds · Episodic formatsEnter our worlds ↓
What we believe
A campaign creates attention for a moment. A world gives that attention somewhere to return.
What we create
Entertainment IP
for Brands.
We create brand-owned entertainment properties designed to continue beyond one campaign.Human-Led Format IP
Human stories and expertise shaped into repeatable formats brands can own and grow.
Campaign-to-IP Development
Successful campaigns, customer stories and recurring ideas developed into long-term brand properties.
Our worlds
Stories built
to continue.
Original entertainment properties and brand-owned worlds designed as durable systems—not one-off assets.01 · eTribe Studio original
The Seventh Atlas
An adventure world about impossible maps, inherited courage and the places revealed to those willing to get lost.
Watch now ↗
02 · Brand-owned story world
SOW Valley
A branded world built around restoration, vitality and the quiet modern exhaustion that follows us everywhere.
03 · ZEE5 Original · Drama / Comedy
Tamashree
A young perfectionist claims to be dating a tomato. When a documentary crew explores her unusual story, they discover something far more bizarre than expected.
Watch on ZEE5 ↗For brands
Develop a Brand IP.
Find the territory
Identify the emotional and cultural space the brand can credibly own.
Build the world
Develop characters, visual language, narrative rules and a repeatable format.
Launch the first season
Produce a tightly designed episodic series with somewhere to go next.
Develop a Brand IP